48. Breaking Free from People-Pleasing and Embracing Value-Based Pricing

In this episode of The Practicing Accountant, Doug and Dan tackle two critical topics for accountants: breaking the cycle of people-pleasing and mastering value-based pricing. They kick things off with a list of actionable strategies to help accountants reclaim their time and authority, from setting better boundaries to confidently communicating pricing without apology.

The conversation then shifts to refining the value-based pricing formula introduced in the last episode. Doug and Dan dig deeper into calculating pricing based on the tangible benefits delivered to clients, how to account for perceived value, and when to justify a premium over competitors. They also address common challenges, like overcoming client objections and resisting the urge to compete solely on price.

Whether you're tired of over-accommodating clients or looking for a structured way to price your services more profitably, this episode is packed with insights to help you level up your firm.

For more resources, visit The Practicing Accountant.