57. Why Value Pricing Is No Longer Optional (Thanks to AI)

In this episode of The Practicing Accountant, Doug and Dan dive into why value-based pricing is becoming essential—not just smart—in the age of AI. Doug shares a real-world coaching story of a firm shifting from hourly billing to fixed-fee pricing and how it paid off after just two months. They also break down how AI agents are already reshaping bookkeeping and monthly close workflows, and what small firm owners need to do right now to avoid falling behind.

You'll learn:

• The difference between fixed-fee and true value-based pricing (and why it matters)

• How to handle “scope moments” and get paid for out-of-scope work without guilt

• Why AI is already cutting hours—and revenue—out of traditional workflows

• What small firms can do to adapt and thrive, including adding value through relationships and advisory services

🔧 Bonus: Doug and Dan also introduce their free Value-Based Pricing Calculator, built to help you stop guessing and start pricing with confidence.

👉 Download it now at www.thepracticingaccountant.com/vbp

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