What I’d Tell Myself If I Were Starting My Firm Today

Over half of today’s accountants dream of starting their own firm—and nearly 80% of Gen Z accountants do too. But most new firm owners hit the same walls early on: pricing confusion, unclear offers, and the myth that you must “niche from day one.” In this episode, Doug and Dan reflect on what they'd do differently (and what they did right) in the early days of their firms. They share advice for new firm owners—like how to land early clients without getting stuck in bad pricing, when to niche, and why founder pricing might be the fastest path to pricing power.

✅ Free guide: How to set pricing that grows with you — thepracticingaccountant.com/vbp